Intuitive Surgical is haptic to meet you. Employing haptics (the science of computer-aided touch sensitivity), the firm has developed the da Vinci Surgical System of software, hardware, and optics to allow doctors to perform robotically aided surgery from a remote console. The company also makes EndoWrist surgical instruments for use with its system. The da Vinci system faithfully reproduces the doctor's hand movements in real time, with surgery performed by tiny electromechanical arms and instruments inserted in the patient's body through small openings. Intuitive sells its products in Asia, Australia, Europe, and North America through both a direct sales force and independent distributors.
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